Neato Robotics asks AxiCom to clean up the coverage
Pioneering Silicon Valley company, Neato Robotics has appointed AxiCom to roll out its UK consumer launch. The technology agency will provide PR support to spearhead the start of the robotics revolution through a series of lifestyle campaign and product reviews.
Neato Robotics was founded on the idea that it's possible to create robots that are smart enough to perform household chores as intelligently as a human would and so their success in the US market has led them to Europe - firstly the UK. AxiCom will bring to life the concept that household jobs don’t need to be a chore with the robotic innovations engineered by Neato Robotics. The latest Neato range is designed to consign the traditional household cleaning products to history and champion the use of intelligent robotics in our everyday lives.
The first of these intelligent robots has already been previewed in the ‘Home of the Future’ at the Ideal Home Show and will be on sale in the UK later this year.
“To bring the Neato Robotics brand to the UK we needed an agency that offered an extensive network and technology expertise, so AxiCom was the natural choice,” said Avril Murphy, VP Sales and Marketing, EMEA. “Our first product launch will showcase Neato Robotics unique laser mapping technology which coupled with its inbuilt intelligent robotics provides the perfect cleaning solution for busy individuals. Our partnership with AxiCom will showcase the power and relevance of household robotics to everyone.”