
Healthcare PR Technology
Health technology
Despite momentum in the EMEA healthcare market, Imprivata was looking to reinforce its position as a leading access management technology provider. AxiCom used its vast knowledge of and relationship with the European media to drive awareness of Imprivata’s healthcare-specific capabilities and emerging technologies to boost clinical productivity and efficiency.
The Challenge
For Imprivata, the...
Picis has been providing information systems for hospitals in North America since the 1990s. When it decided to launch in Europe, it turned to Axicom for PR advice.
The Challenge
The challenge is considerable. The adoption of healthcare technology in North America is regarded by many to be twenty years in advance of the current level of adoption in Europe. Furthermore, Picis software...



