Unleashing the PUMA Phone

Sagem Wireless turned to AxiCom to launch the PUMA Phone – a mobile phone from the sports lifestyle brand PUMA.

Telecoms

Telecoms - the technology that has reshaped how we communicate - covers a wide range of companies, products and services and a dizzying array of technological capabilities. From wireless handheld devices to the networks they run on, AxiCom has deep technical experience across all aspects of the telecoms industry.

Because of our relationship with clients such as ZTE, BT and Kineto Wireless, we work at the core network infrastructure level all the way to the end user to create awareness and influence decision makers, regardless of whether they are engineers, executives, or individual consumers.

BT
The Challenge In February 2009, BT España. which provides communication and IT services for the Spanish business market, launched its mobile services for corporations, small and medium-sized businesses and freelancers. The aim was to carry out a PR campaign that would obtain a high return on investment (ROI) compared to an advertising campaign, and that was innovative, in contrast to what the...
Sagem Wireless turned to AxiCom to launch the PUMA Phone – a mobile phone from the sports lifestyle brand PUMA. The Challenge Competing against mobile phone vendors with massive launch budgets and in a market dominated by hype around Android devices and the iPhone, the AxiCom team knew it needed to take a creative, nimble and proactive approach to building the buzz ahead of the launch. AxiCom had...
ZTE
The Challenge The ZTE F930 handset was to be launched in the UK, with the principal target being young women. ZTE had not engaged with this audience before in the Consumer space in the UK, and was keen to use social media to gain quick recognition for the ZTE brand and the handset. UK operator  Three  was the key route to market, so the main aims were to achieve a quick lift of...