
Unleashing the PUMA Phone
Sagem Wireless turned to AxiCom to launch the PUMA Phone – a mobile phone from the sports lifestyle brand PUMA.
Telecoms
Telecoms - the technology that has reshaped how we communicate - covers a wide range of companies, products and services and a dizzying array of technological capabilities. From wireless handheld devices to the networks they run on, AxiCom has deep technical experience across all aspects of the telecoms industry.
Because of our relationship with clients such as ZTE, BT and Kineto Wireless, we work at the core network infrastructure level all the way to the end user to create awareness and influence decision makers, regardless of whether they are engineers, executives, or individual consumers.
Campaign, Targets and Strategy Phone House (known as Carphone Warehouse in the UK) is the largest independent telecommunications retailer in Europe with more than 2,000 stores in 8 countries. Since its launch in Spain in 1997, the multinational has undergone considerable development and now has over 500 communication centres managed by more than 2,500 professionals.Its business model...
The Challenge
ITU Telecom World is the annual event organised by the International Telecommunication Union, and is the leading global platform for the ICT community to come together, network, share knowledge and build consensus on the future direction of the industry. Using the reach of ITU, ITU Telecom is able to convene an unparalleled mix of leaders from public, private and not-for-profit...
The Challenge The ZTE F930 handset was to be launched in the UK, with the principal target being young women. ZTE had not engaged with this audience before in the Consumer space in the UK, and was keen to use social media to gain quick recognition for the ZTE brand and the handset. UK operator Three was the key route to market, so the main aims were to achieve a quick lift of...
The Challenge
In February 2009, BT España. which provides communication and IT services for the Spanish business market, launched its mobile services for corporations, small and medium-sized businesses and freelancers.
The aim was to carry out a PR campaign that would obtain a high return on investment (ROI) compared to an advertising campaign, and that was innovative, in contrast to what the...
Sagem Wireless turned to AxiCom to launch the PUMA Phone – a mobile phone from the sports lifestyle brand PUMA.
The Challenge
Competing against mobile phone vendors with massive launch budgets and in a market dominated by hype around Android devices and the iPhone, the AxiCom team knew it needed to take a creative, nimble and proactive approach to building the buzz ahead of the launch.
AxiCom had...


