Challenge:
· To achieve maximum exposure for the 24 AxiCom clients attending Mobile World Congress 2008
Actions:
The main activities carried out by the AxiCom team in the run up to and during Mobile World Congress 2008 were:
· Arranging and hosting press and analyst meetings for clients
· Developing and organising clients’ timetables and schedules for activities during the show
· Securing where possible speaking opportunities for clients during the show
· Drafting award entries for those clients participating in the GSMA 2008 Awards
19 AxiCom staff from across Europe attended the show in order to provide full support to all clients
Results:
· 24 of AxiCom’s clients attended Mobile World Congress 2008, including clients from a range of technology sectors: digital media, telecoms, consumer technology and enterprise.
· 315 individual press and analyst meetings were arranged for clients attending the show
· Every client with news during the show gained coverage in the Mobile World Congress 2008 Show Daily
· Seven speaking slots were secured for clients including; Jasper Wireless, Kineto Wireless, Sling Media, Medio Systems and RealNetworks
· One GSMA Innovation Award was won by AxiCom client, INSIDE Contactless, while AxiCom client, iPass was short-listed for an award
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