Challenge:
• Introduce company in Europe and generate awareness for Inside Contactless
• Position the company as a pioneer and leader in the NFC and contactless payment space, facing giant NXP (Philips)
• Use PR to contribute to the general understanding of NFC and to stimulate the rise of electronic contactless transactions era.
Actions:
• Organize round of European one-to-one press briefings at 3GSM
• Conduct Awards campaign for Inside Contactless technologies
• On-going media relations in France
Results:
• 17 briefings conducted at 3GSM 2007 and 18 at MWC 2008
• Winner of Sesames Innovation Awards at Cartes 2007 (number 1 smartcard trade show in France), Hardware category
• 365 articles in 2007 only…
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