Intelligent Energy is a pioneer in hydrogen fuel cell development. This technology, which produces power from hydrogen and creates no carbon emissions, has the potential to revolutionise transport, aerospace and energy generation. Intelligent Energy’s B2B business model enables it to partner with large organisations that are seeking to incorporate clean power systems into their products, and it has numerous projects in development. As these come to fruition, Intelligent Energy needed to raise its profile as an opinion leader in the debate on environmentally friendly technology.

AxiCom sought to elevate Intelligent Energy’s messaging to encompass a broad commentary on the direction of clean technology innovation. A steady flow of news on new partnerships and prototype launches was leveraged to create opportunities for spokespeople to expand on how they envisaged fuel cell technology meeting the demands of the 21st century energy market. AxiCom has worked with Intelligent Energy to offer proactive commentary on trends in the clean technology space.

With acute public awareness of climate change and scepticism over the ‘greenwashing’ phenomenon, Intelligent Energy communicate with a well-educated audience. Despite this, and with AxiCom’s help, enthusiastic coverage has grown steadily, and Intelligent Energy has been featured in the national and financial media, as well as consolidating its profile as an innovator and market leader within its own sector.