Amanda has over 13 years' marketing and communications experience. She joined AxiCom in August 2006 as an Associate Director and heads up the UK Consumer Technology Team. Amanda is involved on a day-to-day basis with clients and has responsibility for strategy, message and content development.

As associate director leading AxiCom's Consumer Technology team, Amanda's current clients include Sling Media, Top Up TV, Linksys and ABBYY. Amanda has extensive experience in global and pan-European PR. Prior to joining AxiCom Amanda played a pivotal role in the launch of O2 in the UK market. She also spent two years in Denmark working for a Danish PR company overseeing global campaigns for organisations including GN Netcom and TomTom.

Amanda graduated from Edinburgh University with a Msc. in Social Sciences.