London - 19 May 2008

AxiCom, the technology and healthcare PR specialist, has been appointed to handle UK PR by Helsinki based Mirasys, one of the world’s leading providers of open platform digital CCTV and video surveillance solutions. Mirasys leads its domestic markets in the Nordics, and has a growing presence in Spain and the UK. AxiCom was appointed following a competitive pitch in April.

The UK has more CCTV cameras than anywhere else in the world, but the debate about their effectiveness is becoming increasingly heated. Mirasys chief executive officer Jukka Riivari explains:

“CCTV cameras are of limited use unless you can find and extract the critical images quickly and effectively. That’s what we help people to do. We provide easy to use systems for small and medium sized enterprises, and have particular expertise in the retail and education sectors.

“AxiCom demonstrated a better understanding of the dynamics of our business than the other companies with whom we met. This is a highly cluttered and somewhat confused market, and AxiCom’s job will be to help us stand apart from the competition.”