London - January 28 2008

AxiCom, the technology and healthcare PR specialist, has won a pan-European remit from Picis, a Wakefield, Massachusetts based provider of information systems for the high-acuity care areas of hospitals.

The relationship is being co-ordinated by AxiCom’s London office, and begins with positioning and awareness raising work in France and Spain, which is being handled by AxiCom’s teams in Paris and Madrid, respectively.

Picis provides software that automates the documentation process and workflow within the high-acuity care settings of hospitals, where the shortage of highly skilled staff has the most profound impact on hospital economics. Picis technology is already used in over 1,300 hospitals worldwide.

AxiCom Healthcare practice leader David Josephs said:

“Healthcare systems across Europe are making significant investments in information technology. Our focus will be to demonstrate the particular challenges facing the high- acuity care areas of the hospital, as this is where Picis software and systems help medical professionals increase efficiency, enhance patient care and promote patient safety by providing up-to-date clinical information at the point of care.

“It’s a perfect fit for AxiCom, as it combines the agency’s traditional strengths in technology with its rapidly emerging presence in healthcare.”