London - January 7 2008

European technology PR agency network AxiCom has been awarded the UK account for LaCie, the leading manufacturer of computer peripherals for Windows, Apple and Linux users.  AxiCom will undertake an intensive PR programme in the UK designed to generate excitement and boost consumer awareness of LaCie and its product range.

LaCie is focused on creating external storage solutions and colour monitors that help professionals and everyday people easily manage their digital lives. LaCie concentrates not only on bringing consumers leading-edge technology but also on producing original designs such as the LaCie Golden Disk which contains a small percentage of real gold.

“We are thrilled to be working with such a cool brand. LaCie brings customers the type of great looking products that they hanker after.  Gone are the days of old grey boxes,” said AxiCom CEO Julian Tanner.  “LaCie fits perfectly with the AxiCom Consumer Technology brand portfolio which is very much focused on entertainment and the connected home.”

AxiCom has been brought on board to manage the company's UK communications.  AxiCom will drive a comprehensive news agenda and products reviews programme and look to widen the scope of media attention and coverage already received by LaCie.

Over the last twelve months the AxiCom Consumer Technology Practice has gone from strength to strength attracting exciting new brands including Sling Media and EQO who have really begun to stir up the consumer technology market.