AxiCom Cohn & Wolfe, the specialist pan-European technology and healthcare PR agency, has been appointed to handle UK PR by Media Initiatives Group (MIG), the UK’s leading independent media sales house.

AxiCom has been tasked with managing all of the ongoing PR activities across MIG’s operating divisions, including its performance-based ad platform Accelerator, outdoor advertising specialist Concourse Initiatives, and eType, the UK’s number one premium online ad platform.

“Media Initiatives Group is a challenging prospect for any agency because of the diversity of its operations, but by appointing AxiCom we are confident the team has the expertise and reach to cover our whole business proposition,” said MIG’s CEO Alan Greaney. “AxiCom’s Digital Marketing team is able to demonstrate experience in the more established areas of digital marketing and also in emerging sectors such as mobile advertising and online video.”