AxiCom Cohn & Wolfe, the specialist pan-European technology and healthcare PR agency, has secured the ongoing PR account for mobile advertising and mobile application delivery platform provider Rapid Mobile Media Ltd.

Edinburgh-headquartered Rapid Mobile provides innovative mobile advertising and mobile application provisioning software platforms for media owners, publishers and service providers.

AxiCom is responsible for Rapid Mobile’s communications strategy and will develop the company's press and analyst relationships as it helps mobile service providers enhance their offerings to consumers.

“The industry is rapidly accelerating it’s adoption of the mobile advertising channel,” said Jeremy Copp, CEO, Rapid Mobile Media. “We are confident that AxiCom offer us both significant experience in the mobile marketing space and the ideas to help us communicate our offering.”  

AxiCom will develop and communicate a comprehensive news agenda and work to establish Rapid Mobile’s thought leadership to highlight how its approach to mobile advertising and content service delivery offers an improved model for consumers, media owners and service providers.