London - 25 September 2006

The Sunday Times, the UK's biggest selling Sunday newspaper, ran a feature on Britain's Coolest Brands in 2006. AxiCom client Sling Media's Sling Box was listed as the primary exponent of one of the technologies to Watch Out For - Placeshifting. The Sling Box enables users to access recorded or live TV programmes from anywhere in the world over the internet .