01 February 2007 

AxiCom has been appointed to manage Medio Systems' communications efforts in Europe focussing first on communicating the company's leadership in mobile search initially at the 3GSM event in Barcelona.

Medio Systems is a Seattle, USA headquartered provider of mobile search and mobile advertising solutions. Helping to break down the barriers to mobile search, Medio offers a differentiated content proposition to operators looking to explore new revenue channels. Following proven success in the US, the company has established a European office in London and is now rolling out its pioneering technologies across Europe.

The next phase of activity after 3GSM will deliver press and industry analyst briefings to support Medio's expansion into Europe and to place search and advertising in the context of the impending explosion of mobile data.

AxiCom will drive a comprehensive news agenda and PR event programme around the benefits of Medio's intuitive mobile search and advertising engine and the role that it will play in making mobile search the de facto means by which consumers will find the content they need.