Slinging coverage across Europe
Slingbox turns any Internet-connected PC or laptop, Mac, or smartphone into your home television. That means you can watch TV virtually anywhere in the world. After successfully launching Sling Media in the UK, attention turned to extending Sling Media’s brand awareness into new European markets...
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We all want products that are tailored for us; that fit our needs and requirements and express who we are. But what would happen if you wanted a BMW with three tailpipes, a laptop with an embedded e-reader, or a touch screen mobile phone that is moulded like your thigh to fit snugly into your jeans pocket? Even though these products are highly customisable and come in a huge number of different...
Posted by Bjorn Fahleson
10 July, 2012
Crowdsourcing, often referred to as ‘the wisdom of the crowd’ has been growing from strength to strength for some time. It is a process that involves outsourcing tasks to a broad undefined group of people who then offer their solutions for sale. The notion of harnessing the brainpower of many people to deliver the best solutions is powerful especially when combined with the global reach of the...
Posted by Rod de St Croix
16 May, 2012
As Social Media Week hits London, hundreds of ‘communicators’ are getting together to discuss, deliberate and cogitate the make-up of the social landscape and if the future looks bright or indeed orange!
So when you have so much social fruit to pick from the tree, where do you start? Well Richard and I selected – ‘The Future of Brand Communications- where Marketing, PR & Social Media collide...
Posted by Helena Reid
14 February, 2012
Following the culmination of his ZTE UK sponsored tour, Professor Green took to the stage at London’s’ Supperclub to ensure the launch of ZTE Tania got off to a flying start!
Before the gig AxiCom invited a host of B2C and B2B media to the Supperclub to reveal the first consumer facing ZTE handset to hit the UK retail stores, the ZTE Tania. ZTE partnered with Professor Green in November to...
Posted by Helena Reid
09 February, 2012
To illustrate the changing face of self publishing and cookery in the UK, AxiCom created the Blurb Technology Cookery School - the concept fused technology with cooking and self publishing, whilst also highlighting the strength of the printed book.
We recognised that although the cookbook is still a stalwart in every household, most creative cooks also look elsewhere for that bit of fun,...
Posted by Helena Reid
10 November, 2011
The litigious nature of the technology industry was brought into sharp relief by my six year old daughter this week. When her demands to receive an Apple iPad for Xmas from her parents were met with a definitive negative, she explained, very composedly, that this was fine as she would simply ask Father Christmas to make one for her.
Now, I am no patent attorney but if Apple can give Samsung...
14 October, 2011
The news of Steve Jobs stepping down from the CEO position at Apple is desperately sad. For a man who has achieved so much both with Apple and within the industry to be laid low by illness is heartbreaking, and for it to occur while Steve was in the prime of his creative genius is a tragedy for the technology industry and the world. Without his innovation and purity of vision we would...
25 August, 2011
My last post looked at why the term ‘gamer’ doesn’t work for all gamers, even though we (the industry) keep labelling them as such. Writing this made me think about how game content has changed over the years. Is it a bit chicken and egg - which came first the new audience or the new types of games? Or was the shift in demographics driven by new platforms coming to the market which made games...
16 August, 2011
Gaming. Even now, after over a decade working in the industry, that phrase makes me think of spotty male teens at a LAN party in Sheffield. But we know from research, and the more recent mass market successes of consoles such as the Nintendo Wii, that women are fast becoming big gamers. So should I know better?According to Lady Geek research, more than half of women are now gaming. However over a...
11 August, 2011
I must admit that I thought last year was the year of the tablet after we kicked off 2010 unveiling the Dell Streak at CES and Apple created a storm (amidst some initial product naming controversy) with its iPad. Don’t get me wrong – I knew we’d see a lot more tablets at this year’s CES, but I really didn’t expect there to be 80 different tablets on show!
As...
10 January, 2011
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OUR SECTOR EXPERTS
Kate Stevens
Director, Consumer Technology
Experience in PR: 11 years
Expertise in technology industry: 11 years
Specialisations: Consumer Technology, Social Media, Community Building
Client...
Monica Gonzalez Ortin
Director, Spain
Experience in PR: 15 years
Expertise in technology industry: 6years
Specialisations: B2B and B2C,Telcos, Gaming industry, Internet/Digital,...
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