Postioning defines the space in the mind to be occupied by the client proposition

Home right-arrow BLOG

BLOG

Should ‘Anonymous’ develop a PR strategy?
It took a long time for French people to make the distinction between a hacker and a hacktivist. The meanings are very different of course; the first circumvents IT system security policies for his/her own (generally financial) benefit, while the second is motivated by his/her political beliefs. The “Anonymous” movement has done much to help the general public make a distinction between the two...
Read More
Posted by Martial Pluque
23 April, 2012
Power in a word
Oh God, it has happened.  The worst destination of any PR’s paranoid imagination.  Nokia has attracted the “T” word; any reference to the world’s largest mobile phone company is now to be made with the sulphurous adjective of “Troubled”.    Not unlike catching some disfiguring skin disease, the endorsement “troubled”...
Read More
04 October, 2010
AxiCom Needs You
AxiCom is expanding and looking for new staff in our London office. We are recruiting at a number of levels and in all cases are looking for intelligent people who work well in a team and have plenty of initiative. Trainee Account executives We need junior account executives across our practice areas including consumer technology, public sector and enterprise computing. No experience is...
Read More
02 February, 2010

LATEST TWEETS

AxiCom: Great to see Antoine Papiernik of Sofinnova Partners on the @forbestech 2012 Midas List http://t.co/62GknCRi

14 hours 42 min via TweetDeck

AxiCom: @cmendler We hop to see you there! #iiar

15 hours 33 min via TweetDeck

AxiComSpain: La cámara AG-3DP1, titular en el Camp Nou. Más información en https://t.co/vV26ChrI #axc

15 hours 43 min via web