LaCie trail new WIFI network in Bristol
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The news of Steve Jobs stepping down from the CEO position at Apple is desperately sad. For a man who has achieved so much both with Apple and within the industry to be laid low by illness is heartbreaking, and for it to occur while Steve was in the prime of his creative genius is a tragedy for the technology industry and the world. Without his innovation and purity of vision we would...
25 August, 2011
My last post looked at why the term ‘gamer’ doesn’t work for all gamers, even though we (the industry) keep labelling them as such. Writing this made me think about how game content has changed over the years. Is it a bit chicken and egg - which came first the new audience or the new types of games? Or was the shift in demographics driven by new platforms coming to the market which made games...
16 August, 2011
Gaming. Even now, after over a decade working in the industry, that phrase makes me think of spotty male teens at a LAN party in Sheffield. But we know from research, and the more recent mass market successes of consoles such as the Nintendo Wii, that women are fast becoming big gamers. So should I know better?According to Lady Geek research, more than half of women are now gaming. However over a...
11 August, 2011
“Social Media Will Change The World (if it hasn’t already)” so the ‘gurus’ continue to cry. World-changing or not it certainly makes it easier to talk directly to certain groups of people and individuals. It gives you a real clarity into what someone might be thinking or working on. Great for a keen PR who spots a reporter working on an article that they can pitch into – we’ve had a lot of wins...
04 August, 2011
By now we’ve all accepted that social media is here to stay. As both communications professionals and as consumers - our interactions online influence the types of programs we recommend to our clients and the brand of shoes we buy. For those of us at AxiCom US, we are eager to stay on the cutting edge. Whether that means staying up to date on how to find the best food trucks in San Francisco or...
01 August, 2011
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OUR SECTOR EXPERTS
Julian Tanner
Principal and CEO Europe
Lyle Closs
Managing Director, Europe
Martina Brembeck
Principal and Director, Germany
Experience in PR: 27 years
Specialisations: Telecommunications, Electronics, Enterprise Computing, Digital...
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Helen Ridgway
Principal and Managing Director, UK
Experience in PR: 20 years
Expertise in technology industry: Extensive experience across technology industry...
Stephen Orr
Director, Digital Media and Marketing
Richard White
Director, Telecoms
Henry Brake
Director, Enterprise Computing
Kate Stevens
Director, Consumer Technology
Sally Moore
Director, Enterprise Computing
Chiara Possenti
Director, Italy
Monica Gonzalez Ortin
Director, Spain
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