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In a recent article, the Wall Street Journal talked about Social Media’s ability to enable online conversations that add value to a brand image. How real is the value of the fan or follower on a company’s Facebook page or Twitter profile? What kind of relationship should exist between them and the organisation? According to the Wall Street Journal, most product/brand related conversations occur...
Posted by Massimiliano Balbi
31 July, 2012
If you were asked to imagine the world in 50 years time you might create in your mind a cyber space where everything is connected to everything else; where you can phone people via a chip in your watch or access your e-mails on any hard surface. Thanks to the global collaboration of mobile operators, device manufacturers and software platform providers this future is not as far away, or as...
Posted by Nicola Smart
23 July, 2012
We all want products that are tailored for us; that fit our needs and requirements and express who we are. But what would happen if you wanted a BMW with three tailpipes, a laptop with an embedded e-reader, or a touch screen mobile phone that is moulded like your thigh to fit snugly into your jeans pocket? Even though these products are highly customisable and come in a huge number of different...
Posted by Bjorn Fahleson
10 July, 2012

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