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As early as 1853 Johan Petter Johansson invented a brilliant tool called the monkey wrench. 160 years later it is still being used to tighten billions of nuts and bolts each day. Some, however, use the monkey wrench to hammer in a nail. Not the right idea, but actually similar to companies focusing their PR on maximizing the volume of press cuttings instead of on supporting their business goals....
Posted by Catarina Wigen
21 August, 2012
After an amazing, exhilarating Olympics and what’s sure to be the best Paralympics to date, it’s left me wondering about the sporting stars of the future. How many times did our athletes thank their family, friends, the live audience and their Twitter fans for their support? Twitter has taken on a new dimension for me since the Olympics. It’s enabled a nation to firmly get behind real stars...
Posted by Helena Reid
20 August, 2012
Three and half years ago I made the switch from journalism to PR. As career transitions go, the move I made is common, but that doesn’t mean it was straightforward. When I decided make the jump, I talked to lots of people I knew at agencies. To a man, and woman, like Mr Kipling’s cakes they were all exceedingly nice, furthermore they were full of useful advice. It is only fair, then, that I use...
Posted by Sean Jackson
13 August, 2012
Social media keeps wheedling its way into every aspect of the communications business, and few communications programmes are complete these days without some digital media component. But what are they delivering for your company?
Are they changing sentiment? Many online services claiming to track sentiment but this is a hugely challenging programming/algorithmic task and few, if any, can track...
Posted by Lyle Closs
07 August, 2012
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OUR SECTOR EXPERTS
Julian Tanner
Principal and CEO Europe
Lyle Closs
Managing Director, Europe
Martina Brembeck
Principal and Director, Germany
Experience in PR: 27 years
Specialisations: Telecommunications, Electronics, Enterprise Computing, Digital...
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Helen Ridgway
Principal and Managing Director, UK
Experience in PR: 20 years
Expertise in technology industry: Extensive experience across technology industry...
Stephen Orr
Director, Digital Media and Marketing
Richard White
Director, Telecoms
Henry Brake
Director, Enterprise Computing
Kate Stevens
Director, Consumer Technology
Sally Moore
Director, Enterprise Computing
Chiara Possenti
Director, Italy
Monica Gonzalez Ortin
Director, Spain
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