While we all like to push the fact that we have lots of offices that can service clients in multiple countries, the claim by one tech agency that they have an office in Second Life is just a tad sad. What clients are they representing there? Mucky web sites and nasty personal services I guess given the reputation of Second Life as a home for life’s weirdos and deviants.

Given how far and how quickly Second Life has fallen into disrepute makes you wonder if the agency has suffered the same fate.

Mind you, opening a PR agency in Second Life is still one up on the sheer embarrassment of being the agency that was appointed to run Second Life’s PR in 2006 when the craze was at its peak. Terrible thing the web as it does mean that the things that senior agency people said at the time will live on forever. Somehow the promise that Second Life would be “thriving in the world’s media” did not quite come true…..

Here at AxiCom we always regarded Second Life as something of a non-entity that would ultimately appeal to time-wasters. In fact, one of our recruitment questions was “do you do Second Life” – if the answer was yes, then the interview was terminated.

Julian