Following the culmination of his ZTE UK sponsored tour, Professor Green took to the stage at London’s’ Supperclub to ensure the launch of ZTE Tania got off to a flying start!

Before the gig AxiCom invited a host of B2C and B2B media to the Supperclub to reveal the first consumer facing ZTE handset to hit the UK retail stores, the ZTE Tania. ZTE partnered with Professor Green in November to support his tour as it felt like a natural fit for the brand as they broke into the UK mainstream mobile phone market. The youthful, energetic similarities between Professor Green and ZTE were apparent to all so it felt like a natural fit.

Whilst press checked out the amazing functionality behind the ZTE Tania, AxiCom hosted speakers Wu Sa and Chris Edwards from ZTE as they explained the strategic direction of the business and why ZTE had brought its own handset to the market. A series of one to one press interviews then ensued to ensure press were fully briefed about ZTE, the ZTE Tania and the market position.

As the media took their places for the gig, the room filled with members of the public who had won tickets via ZTE’s social media channels after an AxiCom supported campaign, to grow ZTE’s Facebook and Twitter presence.

Professor Green took to the stage with his band and performed the exclusive gig to over 250 fans and media that had secured tickets courtesy of ZTE UK. The gig concluded an excellent launch campaign resulting in key media covering the ZTE Tania live from the event and it introduced ZTE to a new audience of admirers!