02 February 2009
The telecoms industry is set to descend on the Fira de Barcelona in two weeks for Europe’s biggest mobile event, Mobile World Congress. As the executives prepare themselves for four exhausting days of meetings, schmoozing and deal-making AxiCom is working hard behind the scenes to ensure the show runs smoothly for its clients.
Although economic conditions dictate that MWC 2009 will not match the size of last year’s event in terms of exhibitors and attendees, AxiCom is still set to remain the dominant PR agency at the show.
This year AxiCom is working with a total of 15 clients at MWC and has helped a quarter of those attending to secure a speaking slot at the conference. Clients represented cover all facets of the sector from infrastructure to mobile advertising, search and entertainment. Twelve AxiCom staff from six European offices are recruiting for and staffing around 200 meetings with press and analysts.
In addition AxiCom is partnering with clients Aricent, Harmonic, Medio Systems, Openet, Rapid Mobile and Real to sponsor The GoMo News Blender at Bel Chica on the evening of Wednesday 18th.
Richard White, Associate Director leading AxiCom’s telecoms and wireless practice said: “The Mobile World Congress is an agenda-setting event that frames the industry debate for the year ahead. Working with some of the biggest names and most disruptive companies in the industry, AxiCom has consistently helped clients create and deliver the story that will move their business forwards. With an experienced team right across Europe, we can make Europe work from a PR perspective that few can rival. The efficiency, control and transparency that we can deliver means clients can maximise their investment in the show and really be part of the key themes and debates that will set the tone for the year.”
If you’d be interested in meeting with any of the companies AxiCom is working with at MWC please contact Richard White at richard.white@axicom.com.
AxiCom clients exhibiting at MWC at a glance are:
- ABBYY (document recognition and linguistic technologies)
- Actix (LTE, self-optimising networks (SON))
- Aricent (femtocells, LTE, WiMAX, user interface / widgets, OSS/BSS)
- Continuous Computing (femtocells, LTE, Deep Packet Inspection (DPI))
- Harmonic (video delivery, mobile TV)
- INSIDE Contactless (M2M, NFC, mobile payments)
- Jasper Wireless (M2M carrier)
- Kineto Wireless (UMA, femtocells, LTE)
- Medio Systems (mobile search)
- Openet (revenue assurance, parental controls)
- Rapid Mobile (mobile advertising)
- Real Networks (Mobile entertainment services)
- Sierra Wireless (M2M, HSPA+)
- Tata Communications (global IP carrier, emerging markets)
- ZTE (LTE, HSPA+, handsets, WiMAX...) |
