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Technology specialist AxiCom Cohn & Wolfe has been engaged by European digital marketing provider Aedgency to provide PR support across key European markets. AxiCom will be working with Aedgency in the UK, France, Spain, Italy and Germany on a retained basis with project work in other territories.
AxiCom is tasked with raising awareness of Aedgency’s suite of performance marketing products within the European trade press as these undergo a comprehensive rebrand to bring the company’s independent divisions under Aedgency branding in Q1 2009. The company’s product-set encompasses a broad range of digital disciplines including email marketing, contextual offers and cashback.
Angela Carson, head of marketing communication at Aedgency said: “Our services and transparent business model have proved very attractive to advertisers, affiliates and publishers in mainland Europe. To date we’ve attracted an opt-in consumer user base of over 12 million, and that’s without external marketing of any sort. We are proud of what we’ve achieved within four years in business, but currently we’re the biggest digital marketing firm that no-one’s heard of. With AxiCom’s assistance we plan to change that.”
Commenting on the partnership, Julian Tanner, AxiCom’s CEO said: “AxiCom’s depth of knowledge in digital marketing and our unique infrastructure in Europe make us the perfect fit for Aedgency. We relish the opportunity to essentially build this B2B brand from scratch in a highly competitive market.” |
