VMware Takes Off

Pressured by rising local competition and a lack of budgets to throw at advertising or major trade shows VMware needed a creative PR campaign that would lift and differentiate the brand to the German market.

VIEW THE CAMPAIGN
Home right-arrow Services right-arrow Branding

Branding

Branding showcases the personality of a business and determines internal and external perceptions. Without the right appearance all businesses lack the correct audience connection, so it’s imperative to make the right visual and verbal statements from conception.

 

VMware Takes Off overlay
VMware
VMware Takes Off
The Challenge Pressured by rising local competition and a lack of budgets to throw at advertising or major trade shows VMware needed a creative PR campaign that would lift and differentiate the brand to the German market. The Strategy Playing on the theme of VMware’s rapid elevation in the IT industry  AxiCom created the “VMware Takes Off” campaign – a pun...