Crisis management demands control, clarity and communication
The only way to manage a crisis is to prepare for it. Every company is at risk of product failures, employee issues, customer outbursts and competitor manouevres that can throw the best laid PR plan off course.
At AxiCom we have a detailed game plan to prepare for and manage crises. We ensure that the load-beams of issue ownership and communication are set in place, while our teams are highly experienced in the field management of crises and the creation of a single global communications voice.