AxiCom boosts ESET’s thought leadership program in Spain
AxiCom was asked to help Ontinet.com, ESET’s exclusive reseller in the Spanish market, to develop a long-term thought leadership campaign...
Thought leadership is both the most over-used phrase and under-utilised strategy in the PR industry. Its importance is critical in shaping the narrative that is the true engine of a great PR campaign, but its implementation is often dismal.
At AxiCom we take thought leadership incredibly seriously and consistently deliver cut-though campaigns for our clients. From our deep understanding of all vestiges of the technology industry we are able to see the emerging trands and how they interlink to form the basis of a compelling story. Whether it is cloud computing, hydrogen fuel cells or nanobots we are able to identify and construct effective thought leadership platforms for our clients.